Catching Up on the No Reserve Podcast
If you haven't had a chance to listen to the No Reserve Podcast lately, here's a quick catch-up. The show is now 22 episodes in, and...
Welcome to BidWrangler
We are a white-label auction software company with an all-in-onesolution for auctioneers around the globe. With BidWrangler, you get:
- The best customer support in the business
- Branded, white-label solutions for your company
- A mobile bidding app for Apple and Android devices
- Live and online auction software and auction management tools
- A beautiful, mobile-friendly website integrated with your bidding platform
- Ownership of your data (you acquired it, you own it!)
- A team that knows the auction industry and will help you transition to our software every step of the way
All-In-One Solution
for Auctioneers
We offer the full spectrum. Features of our
Bidding Platform
AI Cataloging Tools
Building a catalog by hand takes hours you don't have. Our built-in AI cataloging tools draft titles and descriptions from your photos, so you can finish a catalog in a fraction of the time. Everything happens right inside the BidWrangler platform, which means no extra software to learn or messy spreadsheets to import.
Auction Management Software
We now have everything you need to run an auction from top to bottom—including cataloging, invoicing, and payments—all within the BidWrangler admin portal. Our BidWrangler Auction Management (BAM) software includes our catalog mobile app, invoicing and payments, and seller settlements.
Everything You Need For Timed Real Estate Auctions
Our bidding platform is the perfect place to sell real estate online. We offer more options for what you can do with an auction, including having control over the approval process, auto-extension, selling to a backup bidder, and more! In a timed real estate auction, the ability to see who your backup bidder is incredibly important.
Max Bids
Simplifies pre-bidding for you and your auction participants so they can be bidding in the live auction automatically.
Outbid Push Notifications
Whenever a bidder no longer holds the highest bid, the app will send a notification to their phone. Users can tap the notification and it’ll take them right back into the app so they can immediately bid again.
Live Video
Stream live video. Provide your bidders with real-time live video from your simulcast auctions, all right from your smartphone.
Message Dashboard
This is the place where you and your bidders can store all of the notifications that have come through the app.
Bidder Verification
BidWrangler gives you power and flexibility with credit card deposits, auction terms and conditions, and manual bidder approval, all with options that you can control.
Real-Time Bid Speed
Bidding in auctions is easy and quick with our messaging technology and a simple interface that’s designed for mobile.
Staggered Close and Autoextend
If the bidding on a specific auction item continues, that auction will stay open longer. Because the auctions are auto clerked, if bidding occurs within the last few minutes of the auction, it will automatically extend for the number of minutes you choose before closing. You can even group items to extend together, or adjust the bid increment in real time.
Client Testimonials
Here are a few of the valued clients we serve:"BidWrangler has served us well as our preferred bidding platform across farmland auctions since we began online services in 2020!"
David Klein, First Mid Ag
“What do I love about BidWrangler? First and foremost, their commitment to making sure their customers are satisfied. Second, they have their thumb on the pulse when it comes to technology; and, lastly, their unique understanding of the auction industry and the business of their customers.”
Michael Fortna, Fortna Auctioneers
Partner With Us
We want to change the auction industry by partnering with our customers to create technology solutions that make a difference. It is our mission to deliver the best possible customer service experience to our customers.Stay in the Loop
Check out our recent blog posts:__primary.png?v=1792599503)
October 21, 2026
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July 28, 2026
BidWrangler Mid-Year Update
In 2014 in Louisville, Kentucky, BidWrangler came to our first Conference & Show. Auctioneers told us white label was the future. They told us...
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June 15, 2026
Twelve Years on the Show Floor: BidWrangler Heads Back to C&S
We have been to a lot of Conference & Shows. This July in San Antonio will mark our twelfth straight year at the NAA Conference & Show, and...
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June 9, 2026
Why AI Cataloging Is the Future, and Why Ours Is Built Right Into the Platform
Ask anyone who runs auctions what eats up the most time before sale day, and cataloging is almost always near the top of the list. You're...
Take control with a
branded auction platform,
built just for you.
Come join the hundreds of happy clients who have made the switch to BidWrangler.
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